When someone searches for a stylist nearby, three businesses get the call.

Have a specialist open your listing.

Your salon name and city are all we need. Someone who works on Google listings full time reviews yours and records what they find, back to you within 2 business days.

Google fills those three spots from your listing, not your portfolio.

Right now, someone a few blocks from your chair is searching for a stylist and booking one of those three. Not because her work is better than yours. Because Google showed her first, and nobody scrolls to ninth.

Search for a hair salon on a phone and Google answers with a map and three businesses before anything else. People tap a name, read a couple of reviews, and call. Your website and your Instagram are not on that screen. Your Google listing is. And search is where the people who know nobody go: someone new in town, or someone whose stylist just moved on.

Google fills the block by reading Google Business Profiles, and it weighs far more than the fields you can see when you log in. It never publishes how those signals are ranked, and the weighting is not the same for a salon in a dense city as it is for one in a small town. A listing that is incomplete, miscategorized, or set up against the grain of its own market does not compete, no matter how good the work behind it is.

Here is some of what we look at. The list is longer than this, and the order matters as much as the items:

Those are the ones we can describe on a web page. Which of them is holding your listing back, what to change, and what to leave alone is specific to your salon and your town, and that is what the audit is for.

A specialist reviews your listing on camera.

Not an automated report and not a template. Someone who does this for a living opens your profile, pulls up the salons ranking above you in your own town, and records a short screen-share on what they see: where you stand, what is working against you, and what they would do about it.

This is the part software gets wrong. A scanner can tell you a field is empty. It cannot tell you that filling it in the obvious way is what is capping the listing, or which of six problems is the one actually costing you calls this month.

• A specialist looking at your salon, not a PDF template
• Where you sit against the listings above you in your town
• A plain read on what is holding you back and why
• Sent within 2 business days, with nothing to pay and no call required

If you would rather not touch your listing yourself, the video tells you what it would take to have us handle it. No obligation either way.

Before you ask.